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Lekker Guidelines

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Our brand guide forms the cornerstone to our strategy ensuring consistent, cohesive on-brand marketing and design. It is an instruction manual for the brand, defining brand personality, tone of voice, visual identity and mandatories. This is a concentrated expression of our brand.

01

Brand Story

Discover the spirit of our brand through stortytelling.

The WHO, WHY & HOW.

03

Brand Tone

Our brand speaks in a certain manner, uses specific emotive words and builds a tribe through our tone of voice.

05

Design Assets

All design assets and mandatories related to executing the brand

through the line.

02

Logo & Typeface

Design guidelines and mandatories

for all brand elements.

04

Visual Board

Visual inspiration for the look and feel of the artwork.

06

Packaging Guidelines

Creating an impactful, consistent brand image starts with packaging that meets all design criteria and best practices in the field of packaging.

Your style guide is your most loyal brand protector.

Dane Brookes

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