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Brand
Tone

Who we are:

  • Proudly South African 

  • Casual 

  • Cheerful 

  • Quirky

  • Nostalgic

  • Witty

  • Friendly 

Who we are not:

  • Sarcastic

  • Serious

  • Professional 

  • Romantic

  • Conservative 

  • Matter of fact

  • Dry

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