This brand exudes a sense of cheerfulness, fun and joy. It creates a strong visual impact with the use of the bright, bold colours.
The Lekker logo was created using vivid colours to make it eye-catching and to stand out on shelf. The colours used in the brand are to showcase a sense of South African heritage relating to diversity through colour. The range brings a smile to consumers faces through the fun, quirky visuals used on the front of pack.