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Colour Palette

Our primary colours consist of the dark brown and bright yellow. 

Our secondary colours consist of a darker yellow, beige and orange.

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Colour Palette

Imana Gradient

The Imana logo must be used on a gradient/secondary colour: Pantone 123 C (secondary colour) / wooden texture in order for the logo to be visible. 

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Slogan

Imana has 2 slogans for use in different occasions.

Primary - Nothing Beats the Taste!

Secondary - So you know it's Good!

The Primary Slogan can be used on one line or it can be used over two lines. This slogan takes preference over the Secondary Slogan.

This slogan works well in rectangular formats.

The Secondary Slogan must be used over two lines. This slogan works well in square formats.

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Pattern

Pattern 1 - Pattern with text

The pattern tells the story of the food journey. The pattern consists of cooking utensils, food, ingredients and text that carries the Brand Values and Ethos. It helps the viewer to explore the flavours and experiences the brand has to offer.

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Patterns & Icons

Pattern 2 - Pattern without text

The pattern tells the story of the food journey. The pattern consists of cooking utensils, food and ingredients that carries the Brand Values and Ethos. It helps the viewer to explore the flavours and experiences the brand has to offer.

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Patterns & Icons

Pattern 3 - Imana logo pattern

The Imana logo pattern consists of a step repeat pattern of

the logo.

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Patterns & Icons

Icons

All icons for use.

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Brand Socials

Social Media Reference & Display

Putting in the social media handles should only be in communication that is taken home. Where possible, use social media icons only to indicate that the social pages exist on the respective platforms.

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Point of Sale

Washline Banner

A combination of the logo, food photography and the secondary slogan with the pattern.

Shelf Defender & Price Card

The Primary Slogan should be used for the Shelf Defender.

This Slogan works well within the rectangular format.

Base Wrap

The Base Wrap has the Imana logo pattern step repeated.

This creates a bold brand presence in store.

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Branded
Apparel

T-Shirt & Golf Shirt Branding

A warm colour palette, represents the brand style.

Jacket Branding

Beige is a neutral colour which will compliment the other warm colours from the Imana Colour Palette.

Apron Branding

The beige apron compliments the colours from the Imana Apparel Colour Palette.

Head Wrap

The Head Wrap can be branded with the Imana Pattern or with the Imana Logo Pattern.

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Promotional
Branding

Table Cloth Branding

The Table Cloth is branded with the Imana Pattern and should always be used with a promoter dressed in the Imana branded apron and t-shirt.

Promoter Table Branding

The front of the Promoter Table is branded with the logo and Secondary Slogan.

The side panels consist of the Imana Pattern and food visual. 

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