19 Apr 2026
Weber
Packaging, Instore POS, Web Development
Petrow Consumer Brands (PCB) partnered with Weber USA to introduce a range of sauces and seasonings specially crafted for South African tastes, bringing a premium global brand to life in a way that truly connects with the local market.
The Challenge
PCB required distinctive, cohesive label designs for the spice range and adapted the overall packaging for local relevance and bilingual requirements. The products also needed to be launched through a focused mix of in-store, digital, and retail promotions.
The Outcome
We successfully rolled out the brand nationwide across major retailers, earning strong early adoption and excellent feedback from store partners. This launch firmly established Weber’s presence in the South African market and set a solid foundation for future growth.
Selected work
Les Chenes
Packaging, Branding
Pep Lekker Sweets
Branding, Packaging, Instore POS
Hirsch Secure
Branding, UX/UI Design