Insights

Has your business outgrown the brand? Knowing when to refresh your brand or rebrand starts with a simple question: does your identity still reflect your business? As your range, audience or offer develops, the way you present your brand may need to evolve too. When the business and its presentation start to feel disconnected, it is worth reviewing what needs to change. Sometimes a focused brand refresh is enough, or the strategy behind the brand needs a rethink. How do you know when it’s...