19 Apr 2026
Ellison West
Packaging, Branding, Instore POS
TEVO partnered with The Designerie Studio to create Ellison West, a personal care brand developed to meet growing demand for affordable luxury across the South African and Australian markets.
The Challenge
Post-pandemic, TEVO spotted a gap in the personal care market and partnered with us to create Ellison West - a brand designed to resonate with consumers in both South Africa and Australia. The goal was to craft an experiential, luxurious personal care range that offered indulgence at an affordable price point.
The Outcome
We conducted deep market research, analysing consumer preferences, packaging trends, and the competitive landscape. Working closely with TEVO, we shaped a fragrance and ingredient strategy aligned with emerging trends, developed premium packaging with standout finishes and a focus on sustainability, and built a cohesive brand identity that balanced sophistication with adaptability across markets.
Selected work
Les Chenes
Packaging, Branding
Pep Lekker Sweets
Branding, Packaging, Instore POS
Hirsch Secure
Branding, UX/UI Design