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Objectives
Petrow Consumer Brands is a marketing business, who are specialists in taking licensed, global brands into the SA market. Together with Weber USA, they developed a range of sauces and seasonings for the SA market. We were tasked with developing the packaging and campaign elements for the launch.
Result
Working with the global guidelines, we developed a range of sauces, seasonings, rubs and marinades for the South African braai-master with flavours and ingredients that would appeal to the South African market. The range was launched into major retailers nationally.
Elements
Brand Strategy
Ideation
Packaging Design
Print Management
Instore POS
Campaign
360 Digital
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