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Objectives
Refresh the Lekker confectionary range for PEP stores. Take into consideration the approach of a confined label brand, ensuring consistency but still allowing for range segmentation ie: hard candy vs chocolate inclusions vs all-sorts.
Result
Conceptualising the face design which gives the brand a youthful, vibrant feel. Brining in consistency through the use of the yellow top and bottom swirl. Also allows for a better printed result. Liasing with multiple manufacturers and printers to ensure a premium, consistent printed product. Range was relaunched to stores and supported with instore POS and TVC.
Elements
Rebranding
Ideation
Packaging Design
Print Management
Instore POS
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