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Objectives
Develop a brand that could span the personal care category, taking on some of the branded goods in their stores. The brand was to appeal to customers that want a trusted, scientific brand but did not want to compromise on scent and beauty.
Result
LA Lab managed to extend to multiple categories including tissue oil, bath and body, facial care and gifting. The look and feel gave consumers the peace of mind in it being "from a lab" but also the experience of a luxury brand.
Elements
Rebranding
Ideation
Packaging Design
Print Management
Instore POS
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