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IMANA

our work
packaging

CLIENT

YEAR

PROJECT

Imana Foods
2021
Packaging Rebrand

Objectives

The Imana brand had its roots in lower income soya customers, but saw the need to diversify in order to make the brand relevant across all markets and bring innovation to their current consumer base. With this change, client asked for a brand refresh to ensure all ranges would be given the best chance of success.

 

Result

A logo evolution gave the brand a fresher, cleaner look which allowed us to update the packaging in the same way. New pack photography was done to give the packs more appetite appeal.

Elements

Brand Strategy

Ideation

Packaging Design

Art Direction

Styling 

Photography

Print Management

Instore POS

Trade Marketing

Consumer Marketing

Imana Stills-03.jpg
Imana-01.png
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