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Objectives
The Imana brand had its roots in lower income soya customers, but saw the need to diversify in order to make the brand relevant across all markets and bring innovation to their current consumer base. With this change, client asked for a brand refresh to ensure all ranges would be given the best chance of success.
Result
A logo evolution gave the brand a fresher, cleaner look which allowed us to update the packaging in the same way. New pack photography was done to give the packs more appetite appeal.
Elements
Brand Strategy
Ideation
Packaging Design
Art Direction
Styling
Photography
Print Management
Instore POS
Trade Marketing
Consumer Marketing
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