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Objectives
The existing Delux Choc gifting range was outdated and not aspirational enough. PEP asked us to re-look the packaging to make the brand more appealing and the actual product more inviting. Varianting inclusions was fairly limited making art direction and styling a challenge.
Result
Crafted pack design with aspirational colours and execution, close up photography to make the product appear more appetising and full print management to get the best print execution.
Elements
Brand Strategy
Ideation
Packaging Design
Art Direction
Styling
Photography
Print Management
Instore POS
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