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Objectives
The Cuddlesome brand was looking washed out and tired in-store. PEP started with the baby skin and bath products with a view to extending the design across all baby products.
Result
The new branding and packaging was far more impactful on shelf and sales reflected the change. The CI was then rolled out onto accessory products and Nappy. The brand is in the process of being rolled out to apparel for an all encompassing baby brand.
Elements
Rebranding
Ideation
Packaging Design
Print Management
Instore POS
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