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Colour Palette

Primary colours consists of the bright red and black. 

Secondary colours consist of a vibrant colour palette of orange, salmon, yellow, lime green and blue.

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Slogan

English - TOP VALUE TOP TASTE

Portuguese - SABOR TOP PREÇO TOP

The slogans can be used on one line or it can be used over two lines, depending on the format of the design.

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Pattern

Pattern 1 - Pattern on yellow background

The shweshwe pattern consists of vibrant colourful dots, circles and waves which depicts traditional African art, in a contemporary approach. 

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Pattern 

Pattern 2 - Pattern on red background

The shweshwe pattern consists of vibrant colourful dots, circles and waves which depicts traditional African art, in a contemporary approach. 

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Pattern & Logo

Pattern 3 - Pattern on red background with the logo

The shweshwe pattern consists of vibrant colourful dots, circles and waves which depicts traditional African art, in a contemporary approach. 

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Pattern

Pattern 4 - Pattern in a wave shape

The shweshwe pattern consists of vibrant colourful dots, circles and waves which depicts traditional African art, in a contemporary approach. 

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Brand Socials

Social Media Reference & Display

Putting in the social media handles should only be in communication that is taken home. Where possible, use social media icons only to indicate that the social pages exist on the respective platforms.

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Point of Sale

Washline Banner

A combination of the logo, food photography, pack shots, shweshwe pattern and the slogan.

Shelf Defender & Price Card

The logo and slogan format that has the largest brand appearance should be used.

Base Wrap

The base wrap has the logo pattern step repeated on one half and the logo and slogan on the other. This creates a bold brand presence in store.

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Branded
Apparel

Apron Branding

Red and black options for the apron to compliment the

colours from the Top Class Colour Palette.

Golf Shirt Branding

Black golf t-shirt with the shweshwe pattern on the

sleeve, represents the brand style.

Hat Branding

Red and black option to compliment the colours

from the Top Class Colour Palette.

Head Wrap

The head wrap is branded with the Top Class logo and shweshwe pattern.

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Promotional
Branding

Table Cloth Branding

The table cloth branded with the Top Class Pattern. It should always be used with a promoter dressed in the Top Class branded apron and golf

t-shirt portraying the colour palette.

Promoter Table Branding

The promoter table is branded with the logo and the shweshwe pattern. This creates a vibrant and fun vibe, which echos the brands style.

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