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TRANSFORMING BRANDS
Design Process
The creative journey begins...
Step 1
Briefing
This stage is most important stage, it acts as a roadmap wherein inputs from the client provides a crucial direction in a clear understanding of the psychology of client around the brand.
Step 3
Concept
In this step the graphic designer explores creative ideas and ensures the design meets legal and mandatory guidelines.
Step 5
Die Line
A die line is created which indicates the cut and fold lines of the package. The artwork is now getting ready for the print process.
Step 2
Research
Research is done in 3 steps:
1. Client Research
2. Market Research
3. Design Strategies
Step 4
Design
The client selects their preferred design
option. Changes from the client are implemented.
The objective is to ensure the final design communicates the intended output.
Step 6
Print Ready
At this stage the artwork has to meet all the specified printing requirements, such as special colours, bleed and proofing.
Step 7
Final Product
The product which started as an idea is now ready to be displayed on shelf.
