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The creative journey begins...
This stage is most important stage, it acts as a roadmap wherein inputs from the client provides a crucial direction in a clear understanding of the psychology of client around the brand.
In this step the graphic designer explores creative ideas and ensures the design meets legal and mandatory guidelines.
A die line is created which indicates the cut and fold lines of the package. The artwork is now getting ready for the print process.
Research is done in 3 steps:
1. Client Research
2. Market Research
3. Design Strategies
The client selects their preferred design
option. Changes from the client are implemented.
The objective is to ensure the final design communicates the intended output.
At this stage the artwork has to meet all the specified printing requirements, such as special colours, bleed and proofing.
The product which started as an idea is now ready to be displayed on shelf.