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The Designerie
Our Work

Truvia

NEW BRAND LAUNCH INTO SOUTH AFRICAN MARKET

Overview

We were tasked to put together and execute a launch strategy for the new plant-based Stevia sweetener, into the South African market. The task required a full digital, in-store and above the line brand launch plan. This included social media, paid media, influencer marketing, recipe development, content photography, in-store/trade material and print.

The Client

Truvia is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill.

The Challenge

Grow brand awareness in South Africa Generate brand engagement Educate on the brand proposition & reasons to believe

The Solution

Develop South African recipes that resonate with the target audience Engaged and built relationships with key influencers Ran paid media campaigns across Google & Meta Developed in-store FSU’s and isle material Developed and ran print ads along with digital media on third party retailer sites

The Designerie
Our Work

AMANZI ETHU NOBUNTU

AWARENESS CAMPAIGN

#OURWATEROURPEOPLE

Amanzi Ethu Nobuntu came about in 2021, first as the flagship project of the UEIP. The UEIP is a partnership representing environmental interests accross the entire uMngeni Catchment in KZN.

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The Designerie
Our Work

ESIM.NET

BRAND TRANSFORMATION & DIGITAL SPECIALIST SKILLS

The Client

eSIM.net is an eSIM service that providers full service voice, data and SMS offerings, by secure and reliable network partners to global leisure and businesses travellers.

Brief Overview

eSIM.net needed a clear brand proposition and targeted understanding of their audiences. The brand identity needed to represent their new positioning and specialist SEO skills were required to allow their offering to feature prominently in new global markets.

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The Designerie
Our Work

SONA

BRAND EXPANSION TO A NEW CONSUMER GROUP OVERVIEW

Overview

The brand wanted to generate awareness for the launch of a new product (Sona Hygeine Handwash) in a new market (millennials) while generating engagement with their brand on new digital platforms.

The Client

Sona is a brand of soap products, their best seller being a ‘family’ soap bar available to consumers in the South African wholesale market. The brand is owned by the Willowton Group, a leading competitor in the FMCG market in South Africa.

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The Challenge

Grow brand awareness
Generate engagement

The Solution

Using the key insight around the desire for many young people to be recognized as ‘famous’ or have influencer status (including the benefits that go with that title)

3 Phase Digital Brand Campaign run over 3 months

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The Sona Model Search – The Face of the Sona brand for 2022 and a prize to the value of R100 000 (Photoshoot, makeup and beauty prize along with cash paid to you monthly).

Tactics: Facebook, Instagram & Google Ads run throughout South Africa

Month 1 Submit a picture of yourself with a Sona product to make make 1 of the top 9 finalists.
Month 2 Last chance to enter to be chosen as the final top 10 candidate.
Month 3 Selection of final winner, prize announcement and post campaign photoshoot

Digital Elements

Campaign landing page
Facebook
Instagram
Campaign photoshoot

Campaign landing page with entry mechanism Pre campaign product photoshoot to utilize product imagery effectively in the content development Facebook and Instagram pages developed with always on monthly content along with campaign content to drive the campaign messaging Facebook ads Instagram ads Google ads Post campaign photoshoot with the face of Sona for post campaign brand content usage

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The Designerie
Our Work

HEXAGON RECRUITING

COMPANY RECRUITMENT THROUGH DIGITAL

Overview

Hexagon Recruitment needed to ensure they could successfully recruit candidates through their website without the use of recruiters and recruiter fees. The digital campaigns run over a year 3-year period, successfully recruited talent to fill their roles in both South Africa & Namibia in a timely period and reduced their recruitment fees by 70%.

The Client

Hexagon Recruitment is a recruitment agency owned by The Kwaden Group to recruit candidates for blue-collar roles within their group of companies (SGX Sales, SGX Simpex, SGC Logistics, Fairlane Agencies and Process Sales). These roles included merchandisers and promoters along with IT graduates for their internship opportunities.

The Challenge

Get the online recruitment assessment tool in front of 1000 users per vacancy Successfully recruit for open positions within 3 months of the vacancy going live.

The Solution

Monthly Digital Ad Campaigns to support the vacancies & Brand Awareness advertising to support brand building Utilizing the correct combination of digital platforms we were able to craft ads that resonated with the target audience along with generating brand awareness to help establish the brand as a recruiter in the ‘blue collar’ space.

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Tactics

Job Driving:
Facebook Advertising to drive traffic directly to specific job assessment links A combination of platforms like Indeed, Bizcommunity, Gumtree etc to help expand the job reach Specific targeting of Facebook job boards in the right regions to support traffic-driving. WhatsApp for Business to drive to specific job links along with FAQ support

Brand Awareness:
Google Text Advertising to generate brand awareness and drive traffic to the brand page Facebook Page like ads to grow the community Always on Facebook content to support engagement Facebook Brand Ads

Digital Elements:
Website development with 2 regional pages that housed vacancies (RSA & NA) Facebook Job Advertising Facebook Brand Advertising Facebook Page Like Ads WhatsApp for Business Profile & Catalogue

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The Designerie
Our Work

IMANA X SMEG

CAMPAIGN STRATEGY

Brief Overview

As strategic partners with the brand development and custodianship through to execution of 360 degree marketing campaigns that deliver Imana x Smeg campaign was a brand positioning campaign that was designed to elevate the Imana brand and talk to new audiences using digital as it's primary focus.

Campaign Overview

Campaign Objectives
•    Build new affinity with new audience
•    Create positive brand association
•    Increase usage across the range
•    Increase sales


Digital Solutions
• Engagement with users 25 - 39 through digital channels
• Positive Sentiment & Entries eliminating post purchase dissonace
• Showcasing product usage across the range through influencer and generated content
• Increased Spar KZN orders and sell through numeric distribution, market Share / Ranging, visibility in-store and digital


Awareness
• Being visible at search stage
Brand exposure on all digital platforms
​• Influencer brand talk


Education
• Product usage on our own content
• Influencer using our product 

Call to action
• Targeting customers in promotional geographical nodes
• Use of digital and physical assets
• Culinary engagement


Purchase
• SMEG purchase incentive
• Promotional pricing incentive

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The Designerie
Our Work

TRUST ELEVATE

BRAND TRANSFORMATION TO ASSIST WITH FUNDING

Overview

Trust Elevate needed a new brand look and feel that resonated with their target audience and the industry they are in. Along with that they needed to better showcase their offering in a visually clear and concise manner to assist with presenting their brand offering to potential investors for future funding as a new start up.

The Client

Trust Elevate is a RegTech solution for handling children’s data. They use a B2B2C SAAS API-Based RegTech solution that verifies Parental Responsibilities, the Childs Age and Parental Consent.

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The Designerie
Our Work

ELLISON WEST

CONCEPTUAL DESIGN

Brief Overview

To develop a brand concept for the FMCG trade in South Africa and Australia. Brand architecture and positioning needed to be considered along with packaging and in-store application. 

We work closely with the client innovation team to consider all aspects of supply chain in delivering the end product and using their in-house marketing skills.

The Client

Trust Elevate is a RegTech solution for handling children’s data. They use a B2B2C SAAS API-Based RegTech solution that verifies Parental Responsibilities, the Childs Age and Parental Consent.

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The Designerie
Our Work

TRAPPERS

BRAND EVOLUTION

Brief Overview

Core to a successful brand roll-out is defining the brand blueprint for all stakeholders to follow. It ensures brand consistency, succinct messaging and brand integrity across all touchpoints. Developing a brand CI is a sure way to build a viable, known brand that the desired audience can build an affinity with.

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The Designerie
Our Work

PEP LEKKER

PACKAGING REDESIGN

Brief Overview

Developing retail owned brands give us diverse insights into all the South African market sectotrs. Working with retailers we are able to understand consumer trends, shopping behaviours and touchpoints. We work together with the retail NPD team to develop product concepts and align them with their own brands from inception through to completion. 

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