I’m sure everyone feels a little uncertain about what 2021 will bring us, as 2020 really threw a spanner in the works and social media proved an invaluable channel for marketers to talk to and convert consumers. In a Dataportals July 2020 Digital snapshot, they stated that nearly half of the respondents had spent more time on social media due to Covid. Amongst the opportunities, there are also a number of questions around keeping my audience engaged and breaking through the c